Florida · new-car transaction data
New-car pricing data for Florida dealers
Verified new-car transactions across Florida, with selling prices, rebates, doc fees, and dealer add-ons extracted from real deal sheets. Updated daily.
Verified transactions
198
Dealers tracked
118
Median doc fee
$998
Latest transaction
Apr 24, 2026
Most-tracked new-car models in Florida
| Make | Model | Deals | Median selling price | Median discount | Median doc fee |
|---|---|---|---|---|---|
| Toyota | Camry | 8 | $30,226 | 9.9% | $899 |
| Toyota | Tacoma | 8 | $41,382 | 8.2% | $1,000 |
| Chevrolet | Suburban | 8 | $69,409 | 4.5% | $995 |
| GMC | Canyon | 7 | $41,636 | 10.0% | $997 |
| BMW | X1 | 6 | $45,288 | 4.2% | $1,171 |
| GMC | Sierra 2500Hd | 6 | $75,543 | 7.7% | — |
| Honda | Accord | 6 | $29,975 | 6.9% | $897 |
| Volkswagen | Golf Gti | 6 | $37,532 | 5.4% | $1,247 |
| Toyota | RAV4 | 6 | $37,650 | 0.0% | $844 |
| BMW | X5 | 5 | $78,375 | 5.0% | $1,124 |
Discount is measured as the percentage off MSRP on the selling price line. Taxes and title/registration are excluded.
What Florida new-car dealers use AutoMarketIQ for
- Pricing floor discovery. See what competitor stores in Florida actually sold the same VIN for, including stacked rebates and doc fees.
- Doc fee benchmarking. Median doc fee across Florida in the current dataset is $998. AutoMarketIQ shows the exact fee on every transaction.
- Add-on strategy. Track how Florida dealers package paint protection, tint, appearance, and similar add-ons.
- Internet response. Reply to online leads with market-aware pricing backed by real Florida deal sheets.
Frequently asked questions
What's a typical doc fee in Florida?
Based on verified Florida new-car transactions recorded by AutoMarketIQ, the median documentation fee is $998. Individual stores vary; AutoMarketIQ shows the fee charged on each specific transaction.
How can I see what new-car dealers in Florida actually sold a vehicle for?
AutoMarketIQ aggregates verified buyer-submitted transactions from Florida new-car dealers, with the redacted deal sheet attached to each record. Paste a VIN or filter by make/model/zip to see actual selling prices, rebates, doc fees, and add-ons at specific competitor stores.
How fresh is the Florida data?
Transactions are processed daily. New verified deals are added within 24-48 hours of submission.
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