Competitor comparison
AutoMarketIQ vs J.D. Power PIN (J.D. Power)
Aggregated DMS transaction data from the Power Information Network.
Short answer
PIN is an OEM-grade aggregate data product. AutoMarketIQ is a dealer-level tactical tool. PIN tells you what a region is doing; AutoMarketIQ tells you what the store down the street sold yesterday — with the actual redacted deal sheet attached.
Feature comparison
| Capability | AutoMarketIQ | J.D. Power PIN |
|---|---|---|
| Shows actual buyer-paid selling price | Yes | Aggregated |
| Doc fees & dealer add-ons visible | Yes | No |
| Redacted deal sheets as source documents | Yes | No |
| Dealer-level (named stores) granularity | Yes | No |
| Accessible to single-point dealers | Yes | No |
Data source for J.D. Power PIN: Anonymized transaction feeds from dealer DMS systems.
Where J.D. Power PIN is strong
- Broad DMS coverage and long historical record
- Authoritative for OEM planning, incentive design, and market share analysis
- Used by nearly every OEM for pricing and portfolio decisions
Where J.D. Power PIN falls short
- Aggregated data only — no dealer-level granularity
- No source documents attached to transactions
- Enterprise pricing; inaccessible to most single-point dealers
- Reporting lag (weekly to monthly) vs. daily
What AutoMarketIQ adds
- Dealer-level granularity — named competitor stores
- Redacted deal sheets as source documents
- Daily freshness, not weekly aggregates
- Single-point dealer pricing ($149/mo vs. enterprise contracts)
- No DMS integration required
Best fit for J.D. Power PIN: OEMs, captive lenders, and enterprise dealer groups doing market-level analysis.
Frequently asked questions
Is AutoMarketIQ a PIN alternative?
For a dealer, yes — PIN is generally not accessible to single-point dealers, and when it is, the aggregation level is too coarse for daily tactical pricing. AutoMarketIQ was built for the dealer use case PIN was not.
Where does AutoMarketIQ get transaction data if not from DMS feeds?
Verified buyer-submitted transactions with supporting documentation. This means AutoMarketIQ does not require any DMS integration, OEM approval, or enterprise contract. Any new-car dealer can subscribe.
See what your competitors actually sold at.
Verified new-car transaction data. 7-day free trial — card required, $149/mo after.
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