For New Car Managers and Directors
AutoMarketIQ for New Car Managers
New Car Managers use AutoMarketIQ daily to price incoming inventory, benchmark against competitor stores, and adjust online asking prices to match actual market behavior.
Price new-car inventory on intake
Upload your stock list, get a market-median selling price and a recommended asking price for every VIN. See where each unit ranks vs. the market — above, at, or below — before it goes online.
Adjust to competitor behavior weekly
Pin your competitors. Track their discount trends. When the Toyota store across town drops a model 2% below MSRP for a week, you see it and decide whether to follow.
Settle pricing debates with paperwork
When a buyer says 'the other dealer will do $X,' check AutoMarketIQ. You'll see whether that claim is credible in your market and respond based on real data, not a negotiation script.