For New Car Managers and Directors
Price every fresh unit in 60 seconds.
Four Tacomas on the truck. The photographer's here at 10. You're pricing them off vAuto market snapshots and eyeballing AutoTrader — numbers that show what competitors are asking, not what they're getting.
New-car managers use AutoMarketIQ next to vAuto to price fresh inventory against real transaction data. Paste the VIN, see the median signed price and recommended ask — then set the sticker with something better than intuition.
Set internet asking prices against real sales
vAuto tells you what the three closest stores are asking: $38,995, $39,450, $39,200. AutoMarketIQ tells you what actually closed: median $37,800, with a $36,900 floor and $38,900 ceiling. Now you know where to set your ask — aggressive at $38,500, or hold at $38,900 and let the aged units drop under you.
Adjust to competitor moves in 48 hours
Pin your top 5 competitor stores. When Longo starts signing TRD Off-Roads at 9% off instead of their usual 6%, you see it within two days — not a month later when the 20-group numbers drop. Decide: match, hold, or shift ad spend to a different model.
Reprice aging inventory with receipts
45-day-old Limited sitting at $47,200. vAuto flags it as overpriced vs. the listing market. AutoMarketIQ shows you the actual transaction median is $45,800 — and three competitors have sold one at $45,500 in the last week. Drop to $45,900, price it to actually move, and back the decision with a deal sheet.
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For other dealer roles
Evaluating against another tool?
See how AutoMarketIQ compares to vAuto, MarketScan, J.D. Power PIN, and other dealer pricing tools.