For General Managers
Know why your front gross is off — before the 20-group meeting.
Your new-car manager says they had to cut deep this month. Did they? Or is the store across town just discounting harder on one model line and dragging the market?
Your team prices new inventory off vAuto asking prices and competitor AutoTrader listings. AutoMarketIQ is the layer underneath — the actual signed deals — so you can tell the difference between a market shift and a pricing problem.
Stop approving cuts based on gut
When the desk asks for a $1,200 leg kicker on a Highlander, pull the last 30 days of real transactions on that trim in your metro. If the median sold is $600 off, you hold. If it's $1,500 off, you approve and move the unit. No more guessing, no more trust-me.
Catch doc-fee and add-on leakage
Your doc fee is $399. The three Toyota stores within 100 miles are running $499, $599, and $799 — and closing deals at those numbers. AutoMarketIQ pulls the exact doc fee from every competitor deal sheet. If you're $200 under the market, that's $200 of front gross per deal, every deal.
Walk into the 20-group with real numbers
Instead of comparing to vAuto listings (what competitors wish they could get), you're comparing to signed paperwork (what they actually got). Gross-per-unit conversations stop being arguments about whether the market 'felt soft.'
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For other dealer roles
Evaluating against another tool?
See how AutoMarketIQ compares to vAuto, MarketScan, J.D. Power PIN, and other dealer pricing tools.