For General Managers
AutoMarketIQ for new-car General Managers
General Managers use AutoMarketIQ to benchmark store performance against the surrounding market — discount-off-MSRP, doc fee competitiveness, and add-on strategy — and to catch drift before it costs gross.
Benchmark your store vs. the market
See how your discount-off-MSRP trend compares to competitor stores in your metro over the last 30, 60, or 90 days. If the market has moved on a model line and you haven't, you see it before the month closes.
Spot doc fee leakage
AutoMarketIQ shows the exact doc fee on every competitor transaction. If your doc fee is $200 below the market median in your state, that's gross you're leaving on the table.
Hold teams accountable with real data
When a desk manager says 'we had to cut to the bone,' you can check whether the bone was really that close. Every redacted deal sheet is a reality check backed by the actual document.