For Internet Sales Managers and BDC Managers
Every lead gets a defensible price — in 30 seconds.
Lead hits at 10:47 AM on a 2026 Camry XSE. They're emailing four other stores right now. You have one shot to land a number that's aggressive enough to win the appointment but high enough to protect gross.
Internet managers and BDC teams use AutoMarketIQ to quote inside the real market on every lead — not above it, not below it. Paste the VIN, see the p10-p90 band from actual transactions, send a response backed by the paperwork.
Quote inside the market, not around it
vAuto gives you competitor listings — asking prices dealers post hoping to pull leads. AutoMarketIQ gives you the p10-p90 band of what actually sold. If closed deals in your metro are $28,400-$29,600, you quote $29,100 and hold — not $28,000 (leaking gross) or $30,200 (losing the lead).
Counter 'other dealer' lowballs on the phone
'Kerry Toyota told me $26,500 OTD.' You have the tab open already. The last 15 OTD prices on that trim in a 100-mile radius are $27,200 to $28,800. Walk them through the range, send a redacted deal sheet, and ask them to set an appointment instead of chasing a number that isn't real.
Train the BDC on what's actually closing
BDC agents default to the most aggressive number they've heard — usually from a burned deal six months ago. Pull current AutoMarketIQ data into weekly training: this week's median, this week's best deal, this week's doc fees. They quote with the market, not against it.
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For other dealer roles
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See how AutoMarketIQ compares to vAuto, MarketScan, J.D. Power PIN, and other dealer pricing tools.