See the real quote your competitor sent yesterday.
Pricing intelligence from thousands of verified new-car transactions. See the real OTD prices, fees, discounts, and add-ons your rivals are giving today.
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Transactions
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Dealers
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States
Vehicle Lookup
2026 Toyota Tacoma TRD Sport
Median
$38,200
Avg Disc
6.8%
Doc Fee
$499
Sample
47
| Trim | Sale | % Off | Dealer | |
|---|---|---|---|---|
| TRD Sport | $38,120 | 9.6% | Longo Toyota | |
| SR5 | $36,450 | 6.3% | Irvine Toyota | |
| TRD Off-Road | $41,800 | 5.4% | Nashville |
Used by new-car managers at
Switching from another tool?
Looking for a vAuto, MarketScan, or J.D. Power PIN alternative?
See how AutoMarketIQ’s verified buyer-paid transaction data compares to listing-based and aggregate-feed pricing tools.
The Problem
You’re pricing against listings. They’re pricing against paperwork.
Listing aggregators show you what dealers ask. But asking prices and selling prices are two different numbers. Doc fees, add-ons, and rebates never show up in listing data. You are pricing blind.
What vAuto / AutoTrader show
What AutoMarketIQ sees
Features
Everything you need to price smarter.
VIN Lookup
Paste any VIN. Instantly see every comparable transaction in your market — with the actual deal sheet as proof.
47 comparable transactions · median $38,200
Redacted Deal Sheets
Browse actual competitor deal sheets with PII removed. The proof your sales team needs in the meeting.
Inventory Pricing
Upload your stock list. See where every unit sits vs. the market. Above, at, or below — with a recommended price.
Competitor Intel
Pin your competitors. Track their discount trends, fee patterns, and add-on strategies over time.
Market Pulse
Monthly dashboard showing discount trends, market movers, and new activity in your metro — at a glance.
Real-Time Data
Verified transactions updated daily. Not stale listing scrapes. Not last quarter's auction data.
See it in action
Built for the way dealers work.
Paste a VIN. See every comparable transaction in your market — with pricing, fees, and the actual signed deal sheet.
VIN Lookup
2026 Toyota Tacoma TRD Sport
Median Price
$38,200
Avg Discount
6.8%
Doc Fee
$499
47 Deals
tracked
Market Report
The one-pager your sales team will actually use.
Paste a VIN. Get a printable market report with verified buyer-paid prices, discount stats, and doc fees. Share it, print it, email it.
2026 Toyota Camry
XSE
VIN 4T1K61AK2RU060294
Typical MSRP
$31,875
Median Paid
$30,200
from 63 verified deals
Avg Discount
5.7%
best 9.8%
Median Doc Fee
$399
real dealer charges
Market Criteria
- Year
- 2026
- Make
- Toyota
- Model
- Camry
- Trim
- XSE
- Location
- 250 mi of 46202
- Window
- Last 90 days
Market Profile
- Deals
- 63
- Average Paid
- $30,050
- Median Paid
- $30,200
- P10 – P90
- $29,100 – $31,200
- Min – Max
- $28,750 – $31,650
- Your Asking
- $29,850-1.2% · At Market
Verified Comparable Deals
Showing 8 of 63| Date | Vehicle | Trim | Dealer | Type | MSRP | Sold | Disc % | Doc Fee | Dist |
|---|---|---|---|---|---|---|---|---|---|
| Apr 12, 2026 | 2026 Toyota Camry | XSE | Andy Mohr Toyota · Indianapolis, IN | Cash/Fin | $31,875 | $28,750 | -9.8% | $199 | 12 mi |
| Apr 10, 2026 | 2026 Toyota Camry | XSE | Royal South Toyota · Bloomington, IN | Cash/Fin | $31,450 | $29,400 | -6.5% | $499 | 51 mi |
| Apr 8, 2026 | 2026 Toyota Camry | XSE | Toyota of Louisville · Louisville, KY | Cash/Fin | $32,100 | $29,900 | -6.9% | $399 | 114 mi |
| Apr 6, 2026 | 2026 Toyota Camry | XSE | Kerry Toyota · Cincinnati, OH | Cash/Fin | $31,875 | $30,200 | -5.3% | $250 | 112 mi |
| Apr 4, 2026 | 2026 Toyota Camry | XSE | Germain Toyota · Columbus, OH | Cash/Fin | $31,650 | $30,500 | -3.6% | $299 | 176 mi |
| Apr 2, 2026 | 2026 Toyota Camry | XSE | Arlington Toyota · Chicago, IL | Cash/Fin | $31,875 | $30,900 | -3.1% | $300 | 184 mi |
| Mar 30, 2026 | 2026 Toyota Camry | XSE | Fort Wayne Toyota · Fort Wayne, IN | Lease | $31,450 | $31,100 | -1.1% | $499 | 126 mi |
| Mar 28, 2026 | 2026 Toyota Camry | XSE | Kenny Kent Toyota · Evansville, IN | Cash/Fin | $32,100 | $31,650 | -1.4% | $199 | 168 mi |
Printable one-page market report
Full VIN details, 8-row comp table, p10–p90 range, avg/best discount, median doc fee, and branded header for your store.
Best viewed on desktop
$149/mo, all-in
No per-seat fees. No setup. No annual contract.
No demo required
Sign up and see your market in 60 seconds.
Cancel in one click
Self-serve. No retention calls.
Built for single users
One GM, one login, one price. No seat math.
Pricing
$149/mo. Everything included.
One price. Every feature. Month-to-month, cancel anytime.
Pro
Everything a single-store dealer needs to price smarter.
- 1 user
- Unlimited VIN lookups
- Unlimited comp searches
- Inventory pricing reports
- Competitor monitoring
- Redacted deal sheets
- Market Pulse dashboard
- Price distribution charts
Enterprise
Multi-rooftop groups and teams that need more.
- Everything in Pro
- Multiple users + roles
- REST API access
- Unlimited locations
- CSV + PDF export
- Real-time data (no delay)
- Custom integrations
- Dedicated support
7-day free trial on Pro. Cancel anytime. Enterprise pricing based on rooftop count.
Frequently asked questions
Where does the data come from?
Verified buyer-submitted transactions — real purchases with supporting documentation, not scraped listings or estimates. Every deal has a signed document behind it. Updated daily.
What are redacted deal sheets?
Actual deal sheets from real transactions with all PII (names, addresses, SSNs) automatically removed. You see pricing, fees, and terms — without any buyer information.
How does the 7-day trial work?
Enter your details and payment info. Full access for 7 days at no charge. On day 8, $149/mo. Cancel anytime from the billing portal — no charge if you cancel before day 8.
Can my competitors see my dealership's data?
No. Your own transactions are automatically excluded from competitor views. You only see what they're doing — they don't see you.
Know exactly how to price to win.
Start 7-Day Free TrialCard required. 7 days free, then $149/mo. Cancel anytime.