About AutoMarketIQ

For as long as new-car retailing has existed, dealers have had to price without knowing what the store down the street actually sold at. Listing data tells you what competitors ask. Auction data tells you what wholesale units go for. Aggregated OEM feeds like PIN tell you what the region did, on average, last month. None of them tell you what that dealer sold that VIN for, last Tuesday, with rebates stacked, doc fee applied, and add-ons rolled in.

That is the gap AutoMarketIQ fills. We aggregate verified buyer transactions — real purchases with the buyer's actual paperwork attached — and we surface them, with all personally identifiable information automatically redacted, to the dealers who subscribe. Every data point traces back to a document. Every document has been reviewed and approved.

We built AutoMarketIQ for the dealers who were underserved by the enterprise tools: single-point stores, small groups, and any dealer who can't justify a six-figure contract with J.D. Power or a Cox Automotive stack they don't fully use. Our pricing starts at $149 a month for a single user. Multi-rooftop groups run on Enterprise.

We focus exclusively on new cars. No used, no wholesale, no auction. Just new-car buyer transaction data at dealer-level granularity, refreshed daily.