For General Sales Managers
Give your desk a floor they can defend.
The customer says the dealer in the next town offered $2,400 off on the same Tacoma. Your desk has 90 seconds to decide: hold, match, or lose the deal. Right now they're guessing.
GSMs use AutoMarketIQ alongside vAuto and their CRM so the desk can settle 'other-dealer' claims with real data, not a coin flip. Every deal the team works is backed by the actual market — not last week's asking prices.
Set weekly floors that actually hold
Every Monday, pull the 7-day transaction median for your top 10 sellers by trim. That's your floor. When a desk manager wants to go below, they have to show you why — and you have the data to say yes or no in 30 seconds.
Check 'other dealer' claims in real time
Customer on the desk claims $38,100 on a TRD Sport. Paste the VIN — see the full range sold in the last 30 days across your metro. Usually the claim is 3-4 points below what's actually closing. Hand your manager the redacted deal sheet and watch the customer fold.
Train desk managers on real deals
Pull up three recent competitor deal sheets on the same model. Walk a new desk manager through how fees, add-ons, and rebates stacked. They learn the market in 15 minutes, not 15 months of burning deals.
7-day free trial. Card required. Cancel anytime.
For other dealer roles
Evaluating against another tool?
See how AutoMarketIQ compares to vAuto, MarketScan, J.D. Power PIN, and other dealer pricing tools.