For General Sales Managers

AutoMarketIQ for General Sales Managers

GSMs use AutoMarketIQ to set pricing floors, train desk managers, and respond tactically when a specific competitor store starts pricing below market on a model line.

Set pricing floors with confidence

See the range of selling prices on a model in your market and set a floor you can defend. AutoMarketIQ shows the median, range, and discount-off-MSRP for every model you sell.

Train your desk on real market data

Redacted deal sheets are teaching tools. Walk a new desk manager through what a competitor actually sold at, how they stacked incentives, and what doc fee and add-ons they applied.

Respond when a competitor shifts

If a competitor store starts moving inventory at aggressive discounts, AutoMarketIQ shows it within 24-48 hours. You can decide how to respond — match, hold, or pivot to a different model.

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For other dealer roles

General Managers New Car Managers and Directors Internet Sales Managers and BDC Managers