California · new-car transaction data
New-car pricing data for California dealers
Verified new-car transactions across California, with selling prices, rebates, doc fees, and dealer add-ons extracted from real deal sheets. Updated daily.
Verified transactions
182
Dealers tracked
108
Median doc fee
$85
Latest transaction
Apr 23, 2026
Most-tracked new-car models in California
| Make | Model | Deals | Median selling price | Median discount | Median doc fee |
|---|---|---|---|---|---|
| Toyota | Tacoma | 15 | $39,083 | 8.5% | $85 |
| BMW | 4 Series | 9 | $64,170 | 6.4% | $85 |
| BMW | X5 | 8 | $75,875 | 7.1% | $85 |
| BMW | 2 Series | 8 | $40,960 | 7.9% | $85 |
| BMW | 3 Series | 7 | $51,495 | 3.6% | $85 |
| Honda | Pilot | 6 | $42,982 | 8.0% | $85 |
| GMC | Sierra 1500 | 6 | $53,695 | 7.0% | $85 |
| Honda | Accord | 5 | $32,920 | 0.0% | $85 |
| GMC | Yukon | 5 | $96,639 | 4.5% | $85 |
| Volkswagen | Taos | 5 | $24,494 | 10.0% | $85 |
Discount is measured as the percentage off MSRP on the selling price line. Taxes and title/registration are excluded.
What California new-car dealers use AutoMarketIQ for
- Pricing floor discovery. See what competitor stores in California actually sold the same VIN for, including stacked rebates and doc fees.
- Doc fee benchmarking. Median doc fee across California in the current dataset is $85. AutoMarketIQ shows the exact fee on every transaction.
- Add-on strategy. Track how California dealers package paint protection, tint, appearance, and similar add-ons.
- Internet response. Reply to online leads with market-aware pricing backed by real California deal sheets.
Frequently asked questions
What's a typical doc fee in California?
Based on verified California new-car transactions recorded by AutoMarketIQ, the median documentation fee is $85. Individual stores vary; AutoMarketIQ shows the fee charged on each specific transaction.
How can I see what new-car dealers in California actually sold a vehicle for?
AutoMarketIQ aggregates verified buyer-submitted transactions from California new-car dealers, with the redacted deal sheet attached to each record. Paste a VIN or filter by make/model/zip to see actual selling prices, rebates, doc fees, and add-ons at specific competitor stores.
How fresh is the California data?
Transactions are processed daily. New verified deals are added within 24-48 hours of submission.
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